Transforming customer and patient experiences through actionable insights and digital analytics
Contact me at: lelizabeth.colon01@gmail.com
L. Elizabeth Colón: Professional Experience
Leveraging deep expertise in digital analytics and customer insights to drive impactful business growth and enhance user journeys, with a focus on healthcare and digital innovation.
United Healthcare Group
Senior Digital Insights Manager, Medicare Supplement (2021 – Present)
- Orchestrated AEP strategy and KPI design, supporting >$100M+ revenue impact.
- Architected executive dashboards to guide critical business decisions.
- Merged diverse data sources to optimize user flow and digital readiness.
- Championed privacy-first analytics and mentored early-career analysts.
Core Competencies
- Analytics: Journey Analytics, A/B Testing, Digital Attribution, VOC
- Leadership: Executive Insights, Strategic Advisory, Cross-Functional Alignment
- Data Integrity: Privacy & Governance, Secure Tagging, Regulatory Compliance
For full resume details, please visit my LinkedIn Profile.
A Multi-Faceted Career Journey
Leveraging deep analytical expertise across diverse industries, from healthcare and pharmaceuticals to technology and non-profit, to drive strategic insights and digital innovation.
Strategic Analytics & Digital Innovation
Estee Lauder Company (2019-2021)
- Analyzed AI-driven CX innovations with A/B testing.
- Scoped analytics and resolved configuration issues.
Solve(d) Analytics (2017-2019)
- Implemented tag management standardization for privacy.
- Collaborated on patient journey data for pharma clients.
Media & Marketing Analytics Leadership
MEC (2016-2017)
- Developed Big Data reporting for multi-channel campaigns.
- Automated reporting, saving 50+ hours monthly.
Prudential Financial (2012-2015)
- Operationalized Digital Analytics KPI Framework, 500% usage increase.
- Grew Tableau adoption across lines of business by 400%.
Health & Social Impact Analytics
WCG World (2010-2012)
- Presented strategic recommendations from social media research.
Kidney & Urology Foundation of America (1999-2007)
- Transformed Renal Data Institute, securing NIH grants.
- Managed 7,500+ patient and caregiver requests.
Education
- Columbia University: Master in Public Health
- Barnard College, Columbia University: Bachelor of Arts in Psychology
- Mount Sinai Health System: Clinical Pastoral Education (CPE) Internship
Certifications & Licenses
- Certified Health Education Specialist (CHES)
- Certified in Public Health (CPH)
- Marriage Officiant
Technical Expertise & Platforms
Leveraging a robust toolkit of analytics platforms and deep subject matter expertise to extract actionable insights and drive strategic decision-making across diverse industries.
Healthcare & Pharma Analytics
United Healthcare Group (2021 – Present)
- Platforms: Adobe Analytics, PowerBI, DOMO, Tableau
- Data Governance: AHA, Rally, Smartsheet
Estee Lauder Company (2019 – 2021)
- Tracking: Google Analytics 360, Google Optimize, Data Studio, Olapic, AI Chatbot, LivePerson, Trendalytics
- Data Governance: Tealium, Debugging Tools (Omnibug, ObservePoint, Dev Console), JIRA, Confluence
Solve(d) Analytics (2017 – 2019)
- Tracking: GA360, Adobe Analytics (SiteCatalyst), WebTrends, DCM Floodlights, Crossix
- Data Governance: Google Tag Manager, Tag Inspector, Observe Point, Fiddler, Screaming Frog, RegEx
- Social/Other: Crimson Hexagon, IBM Watson, MARS, Simmons, TelMar, HitWise, IQVia/IMS, Tableau, Excel
Financial & Media Analytics
MEC (2016 – 2017)
- Tracking: Adobe Analytics (SiteCatalyst), ComScore, Visual IQ, IAS, Medialets, Sizmek, ATLAS, Marin
- Other: SQL, Microsoft Access, Tableau, Excel, DataRama, TeraData
Prudential Financial (2012 – 2015)
- Tracking: Adobe Analytics (SiteCatalyst), Adometry, WebTrends, Google Analytics Premium, DCM Floodlights
- Other: ForeSee Results, Radian6, JIRA, Tableau Desktop/Server, Excel
Strategic & Digital Insights
WCG World (2010 – 2012)
- Tracking: WebTrends, Google Analytics Premium, DCM Floodlights
- Other: Radian6, Sysomos, Crimson Hexagon, Tableau, SQL, Excel
Prime Access Inc. (2009 – 2010)
- Expertise: Multi-channel data triangulation for improved analytics
Sudler Digital (2007 – 2008)
- Expertise: Integrating social media into market research, customer segmentation
Kidney & Urology Foundation of America (1999 – 2007)
- Expertise: Data stewardship, registry management, data planning, analysis, and insights for NIH grants.
My Why
Compassion
Making healthcare accessible
Innovation
Digital solutions to human problems
Impact
Transforming lives through insights
Multi-Disciplinary Journey
Health Insurance Outreach
Connected immigrant families to ChildHealth Plus
Organ Transplant Coordination
Saved 1K+ lives through transplant facilitation
Patient Guidance
Helped 7K+ patients navigate health options
Digital Analytics
Identified trends to enhance marketing effectiveness and lead brands to success
What Inspires Me
Empowering organizations through actionable insights to drive exceptional digital experiences with compassion and empathy
User-Centered
Designing for real people
Data-Driven
Decisions backed by evidence
Business Impact
Measurable outcomes that matter
Insight Discovery & Storytelling
Deep Dive Analysis
Investigating the Why, What, When, Who
Finding Hidden Gems
Uncovering unexpected insights in the data
Actionable Recommendations
Driving conversion rate improvements
Hypothesis-Driven Insights
Form Hypothesis
Start with testable assumptions
Gather Evidence
Collect relevant data points
Analyze Behavior
Understand customer mindset
Generate Insights
Create AB tests and improvements
Strategic Advisory
Trust Building
Creating strong partner relationships
Active Listening
Understanding stakeholder needs
Data Translation
Making insights actionable
Data Empowerment
Collaborative Insights
Working with stakeholders to uncover meaning behind data
- Cross-functional partnerships
- Knowledge sharing sessions
- Joint problem solving
User-Focused Decision Making
Enhancing experiences through data-driven approaches
- Evidence-based improvements
- Customer journey mapping
- Behavioral analytics
Culture Engagement
Team Building
Fostering collaborative environments beyond analytics
Recognition
Celebrating achievements and contributions
Growth Mindset
Encouraging continuous learning and development
Mentorship
Supporting colleagues through knowledge sharing
2025 OKRs
Increase Platform Insights
- Expand data insights technology
- Drive action through findings
- Measure test recommendations
Data Empowerment
- Connect user experience dots
- Enhance experiences that achieve results
- Increase tool confidence/usage rates
Culture Ambassador
- Cultivate Companie's values
- Integrity in every interaction
- Measure through Internal recognition
Get in Touch
Thank you for your time. I look forward to connecting!
Email: lelizabeth.colon02@gmail.com
Phone: 917-570-5683
Calendly Calendar: https://calendly.com/lelizabeth-colon01/30min (Other times available upon request)
Meeting Eliza: Discovering Hidden Gems